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Art · Technology · Creation & production · 2026

Afric’Artech

A meeting of African creativity and technology through conferences, masterclasses and a digital art exhibition. We MICE You supported this first edition as the organising agency.

Location
Espace Sacré-Cœur, Casablanca
Dates
29–30 January 2026
Our role
Organising agency
Event Creation & ProductionEvent Communication
A model on the Afric’Artech 2026 hybrid fashion runway, surrounded by the audience and a large digital backdrop.
Hybrid fashion show · African creativity meets digital worlds.

The first edition in figures

1,200+
Participants
59
Speakers
6
Conferences
8
Masterclasses
01

Context & objective

Led by the Afric’Artech Association, this first edition aimed to connect artists, creative professionals, technology specialists and students. Its focus: exploring the relationship between art and artificial intelligence, showcasing African talent and encouraging exchange.

02

Idea & experience

A programme combining conferences, masterclasses, an augmented art gallery, a hybrid fashion show and the Afric’Artech Awards. Ahead of the event, a 48-hour hackathon brought 39 students together in seven teams to develop and prototype concepts connecting art and technology.

03

Our role

As the organising agency, We MICE You led event operations, coordinating the teams and services needed to deliver the programme.

04

Key services

Operational support across the programme’s key moments.

  • Guest welcome and flow management.
  • Accommodation and transfers.
  • Catering for the different event formats.
  • Audiovisual production, entertainment and immersive experiences.
Two visitors in conversation beside screen-based artworks in the Afric’Artech 2026 augmented gallery.
Augmented gallery · Discovering artworks and their creative worlds.
Artists performing on the Afric’Artech 2026 stage in front of a large screen and the audience.
Live performance · A dialogue between movement and imagery.
Panel discussion on stage at Afric’Artech 2026 in Casablanca.
Conferences · Bringing perspectives on art and technology together.
A speaker and attendees during a masterclass at Afric’Artech 2026.
Masterclasses · Sharing practices and knowledge.
A percussion ensemble performing in the Afric’Artech 2026 reception space.
Musical performance · A shared moment to the rhythm of percussion.
The Afric’Artech 2026 hybrid fashion show finale, with several models together on the runway.
Hybrid fashion show · The looks come together for the finale.
More from the runway4 photos
A purple-toned look on the Afric’Artech 2026 runway.
A look in motion, between the audience and the digital backdrop.
A wide view of the Afric’Artech 2026 runway, with participants gathered at the far end.
The runway and its audience within the Sacré-Cœur architecture.
Models walking the Afric’Artech 2026 runway in front of a digital architectural backdrop.
Creative looks and architectural perspectives in conversation.
A model in a dark outfit at the centre of the Afric’Artech 2026 hybrid fashion runway.
Another perspective on the hybrid fashion show.

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Event Creation & Production

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